"It's the exact same old tissue, honey, it doesn't make a difference, ok? It's still going to work the very same method", my exasperated husband hissed into my ear as I grabbed cartons after cartons of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I can't think I really wrote 'designer tissue'. So, yes, for a graphic designer and writer who understands everything about the type of effort one puts into packaging and branding products, I sure fell for it. All the hoopla. The shenanigans. The 'suck 'em in with great copy and fab color combo'. Hey, I am still a consumer, keep in mind that. I am entitled to succumb to great packaging, I have a dominating right to be human.
They are so pretty ... the packaging. I swear!
They have the 'nature enthusiast' packaging, the 'fruity' packaging, the 'lady on the go' packaging, and then they have the 'kids' product packaging. I grabbed 4 of each design packages and made a run for the counter with them with my shrieking kids and exasperated spouse running after me in sluggish movement.
Well, in this case, I was running for checkout with boxes of tissue paper with fancy product packaging designs on them. I would discover it funny enough if I didn't like the packaging designs so much. I am dead major. In reality, I liked the packaging creates so much, after using up all the tissues in packages, I would eliminate the designs and place it into my 'needs to keep for referral' clear folder. I don't keep a lot of things in there due to the fact that I am pretty selective about the styles that I like, but these packaging designs made the cut. They absolutely did.
You see, this is the kind of thing that happens when you put some effort into making your packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! They're going to THROW the PACKAGING away.
However this is what I have to inform you, as a graphic designer and customer. The more effort you take into designing your packaging, more consumers will stop and take a look at your product packaging or what's inside the packaging. Now, does it make good sense for me to say now that when they stop and take notice of your product packaging, click here your opportunity of getting them to buy your item increases? Precisely.
And without an electrifying product packaging, consumers are going to walk past the loads and stacks of other competitor items ... and yours ... without even knowing you're there! Your product is sitting there on a rack, for goodness sake, and the only weapon you have is to have a good polyethylene food packaging.
Consider it!
They have the 'nature fan' product packaging, the 'fruity' product more info packaging, the 'lady on the go' product packaging, and then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with elegant product packaging designs on them. I loved the packaging develops so much, after utilizing up all the tissues in the boxes, I would cut out the styles and put it into my 'needs to keep for recommendation' clear folder. I don't keep a lot of stuff in there due to the fact that I am pretty selective about the styles that I like, however these packaging styles made the cut. The more effort you put into developing your product packaging, more clients will stop and more info take a look at your product packaging or what's inside the innovative packaging design.