It's still going to work the exact same method", my exasperated other half hissed into my ear as I got containers after cartons of some 'designer' tissue. Yes, for a graphic designer and author who understands all about the kind of effort one puts into packaging and branding items, I sure fell for it. I am entitled to fall for great packaging, I have a dominating right to be human.
However they are so quite ... the product packaging. I swear!
They have the 'nature enthusiast' packaging, the 'fruity' packaging, the 'woman on the go' product packaging, and then they have the 'kids' product packaging. I got 4 of each style bundles and made a run for the counter with them with my yelling kids and exasperated spouse running after me in slow motion.
Well, in this case, I was running for checkout with boxes of tissue paper with elegant packaging styles on them. I would find it funny enough if I didn't like the product packaging develops so much. I am dead major. In fact, I loved the product packaging develops a lot, after utilizing up all the tissues in the boxes, I would eliminate the designs and place it into my 'needs to keep for recommendation' clear folder. I do not keep a great deal of stuff in there due to the fact that I am pretty selective about the styles that I like, but these product packaging designs made it. They certainly did.
You see, this is the example that occurs when you put some effort into making your product packaging design. Yeah, all of us have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. Why invest so much money on the product packaging?" Possibly you're also believing that the cash ought to go towards establishing much better quality products ... for faster shipment options ... or perhaps the loan should go towards spending possible customers to expensive dinners in Italian dining establishments. It's your call, actually.
This is what I have to inform you, as a graphic designer and customer. The more effort you take into designing your packaging, more clients will stop and have a look at your product packaging or what's inside the product packaging. Now, does it make good sense for me to say now that when they stop and take notice of your packaging, your possibility of getting them to buy your product increases? Exactly.
You see, the role of packaging is to grab the consumer's attention. And without an electrifying product packaging, customers are going to stroll past more info the stacks and stacks of other competitor products ... and yours ... without even knowing you're there! Your item is sitting there on a rack, for goodness sake, and the only weapon you have is to have a good packaging. Once they take a look and stop, you've won the first round.
Think of it!
They have the 'nature enthusiast' packaging, the 'fruity' packaging, the 'woman on the go' packaging, and then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with expensive product packaging styles on them. I liked the packaging designs so much, after using up all the tissues in the boxes, I would cut out the styles and position it into my 'needs to keep for recommendation' clear folder. I don't keep a lot of more info stuff in there since I am pretty selective about the styles that I like, however these packaging designs made the cut. The more effort you put into designing your product packaging, more clients will take a look and stop at your packaging or what's inside the liquid packaging bag suppliers.